WHEN?
WHEN TO START
STRATEGY
Brand strategy / Positioning / Values / Research / Content strategy / Messaging / Naming / Copywriting / Tone of voice / Brand architecture
BRANDING
Visual identity systems / Logo development / Brand guidelines / Image creation / Photography / Illustration
DESIGN
Website design and development / Reports / Publications / Presentations / Infographics / Signage / Wayfinding / Packaging / Advertising / Books / Brochures / Banners / Posters